brand strategy

uncovering the full purpose of your brand's identity

offerings: ­ ­brand strategy brand renewal brand mantra workshops ­ brand architecture brand identity design brand guidelines

metaphor helps you ensure you're realizing your brand's full potential by identifying opportunities to extend its reach into new markets and segments, determining how it impacts customer behavior in a given category, devising ways to develop corporate brand renewal, and more. Our services include:

• brand community planning
• brand community architecture
• brand mantra workshops
• brand renewal – brand identity & positioning
  
• brand guidelines – interactive & traditional
• creative design & execution
• web site design and development
• user experience management
• user interface design
• brand identity audits