CareSource Management Group provides a full spectrum of services for the administration of public-sector health care programs from complete health plan management to individualized services. metaphor consulted with the President of the company, Board of Directors and Communications executives to develop a Brand Mantra and Brand Architecture system.
metaphor also conducted an Interactive Audit and facilitated the design of the family of CareSource Web sites. metaphor conducted image research, developed an Interactive Brand Standards Guide and teamed its technicians with the client’s Content Management System vendor to define specific code and file type deliverables.
