Nicola Hardy O'Connor
Director of Experience Delivery
The New Addition to the Metaphor Studio Community
CINCINNATI, Ohio - December 30, 2003 - Nicola (Nicky) Hardy O'Connor, Interactive Producer, Senior Creative Lead, and Creative Director has been hired as Director of Experience Delivery for Metaphor Studio, (www.metaphorstudio.com) an advertising and technology agency in historic Over-the-Rhine, providing branding, interactive and advertising strategy through a proprietary process of Community Experience Development™.
A consummate industry professional, O'Connor's background blends 14 years of creative design and management for print, CD-ROM, and Web including interface design and development, client relations, project management, marketing, and strategic business solutions. She specializes in developing successful applications in the design of new media that integrates content across all media, and the marketing and deployment of new technologies.
As Director of Experience Delivery, O'Connor's position with Metaphor Studio provides a challenging, encouraging, and rewarding environment where identifying and solving business problems with well-designed print and interactive solutions are the expectation. This position is a high-level management position, within a mid-sized organization, which demands growth and forward thinking.
Prior to her work with Metaphor Studio, O'Connor served as Interactive Producer for CoActive Marketing, where she was specifically responsible for the interactive marketing business for Valvoline Cup, Valvoline Instant Oil Change, Spirit Foam, and Eagle One (all Valvoline/Ashland Oil Companies).
At Sapient in Cambridge, Massachusetts, O'Connor acted as Senior Creative Lead where she identified creative project solutions based on business drivers and end-user requirements, as well as, managing creative project-based teams and participating as a member of the senior project leadership team. Additionally, she created strategic solutions that would unify and support five business units, multiple new e-businesses, and 22 subsidiary companies for Argentina's largest energy company.
O'Connor also served as Interactive Media Manager and Marketing Director for Atomic Dog Publishing, acting as liaison between print production group and technology groups to create cutting edge and pedagogically accurate interactive figures for the college textbook market, where she participated in internal shared services group as subject matter expert in interactive learning.
As Creative Director/Marketing Manager at Clerity, O'Connor identified and determined marketing objectives and goals according to Clerity business model. Created and coordinated all design needs relating to Marketing, product development, and advertising.
O'Connor is active in the creative and technology industry communities, serving as a member of local and national organizations such as: Cincy Digital Women (The Women's Circuit), AIGA, ADCC (Vice President), BMW CCA, DAWG (President).
About Metaphor Studio:
Metaphor Studio is an integrated marketing communications agency providing Brand Strategy, Web & Interactive, and Advertising to regional and national clients. Project teams are experts in identity and interactive experience management including strategic planning, graphic design, Web site application development and Web site maintenance. Specializing in the development of brand communities by providing strategies for sharing, participation and fellowship through integrated communications. Learn more at MetaphorStudio.com
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CeD, December 2003, Volume 1, Issue 4
Past Issues:
2004
Q1 2004 - CHANGE!
Q2 2004 - Branding Personality
2003
Q1 2003 - Cultivate
Q2 2003 - Fascinate
Q3 2003 - Illuminate
Q4 2003 - Celebrate
CeD is a quarterly publication designed to provide insights into Metaphor Studio's
Community Experience Development™ process of consulting. Metaphor Studio is an advertising and technology agency in Cincinnati's historic Over-the-Rhine providing branding, interactive, and advertising strategy.
About CED:
Community Experience Development™ (CED) is a business philosophy that focuses on the proprietary consulting strategy of Metaphor Studio, LLC, utilizing Internet methods for revolutionizing brand communities. CED includes cultivating, fascinating, and illuminating the target audience through personalized and non-personalized membership communities. The core CED principles involve leveraging intellectual properties to position each community creator as the leader and expert in their given community. Achievement of CED objectives results in the evolution of the brand community as the destination point for the given topic both online and offline. Download the complete executive whitepaper.
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