DataScape:
A Division of Intrieve Incorporated
The Experience Campaign
Intrieve Incorporated Selects Metaphor Studio
as Agency for New Corporate Division
CINCINNATI, Ohio - March 7, 2003 - Intrieve Incorporated, (www.intrieve.com) a Cincinnati based outsourcing provider of integrated technology solutions for financial institutions has selected Metaphor Studio, (www.metaphorstudio.com) an advertising and technology agency in historic Over-the-Rhine, to provide Brand Strategy, Web Site Development, and a Regional Advertising Campaign for its new corporate division. Metaphor Studio is providing creative services including naming, identity design, Web site development, collateral design, copywriting, advertising, and media planning.
The new division is DataScape, (datascape.intrieve.com), which provides co-location, hosting, and managed data services across the digital landscape for clients in a variety of industries. To launch the new division, Intrieve joined forces with Metaphor Studio to develop the strategic marketing plan. "They were very clear about their objectives and they had already identified their target market," says Ran Mullins, Chief Executive Officer and Creative Director of Metaphor Studio. "We helped them put their ideas to paper and then developed the concepts to bring them to life."
The ad campaign leverages Intrieve's history of providing managed data services by focusing on their competition's inexperience. The brochure, with the headline "Data Integrity for More than 25 Years" communicates to senior executives and IT professionals that DataScape is more knowledgeable in security, more experienced in stability, and more focused on service than their younger competition.
"Intrieve is thoroughly focused on Data Integrity and that inspires us," Mullins said. "DataScape has really identified the value of service. They listened to their customers and utilized that information to design a facility that relieves the pressure from IT departments. Solutions are available to control every facet of managing a company's data."
Intrieve selected the agency based on its understanding of technology, as it is one of the few highly creative agencies with an expertise in Web technologies. "If there is an agency that can truly appreciate and understand the benefits of DataScape, it is Metaphor Studio," says Phil Thornberg, Marketing Executive at Intrieve. "From my perspective, an agency that takes the time to listen and understand your industry and business goals is going to achieve lasting results. And, that's exactly what Metaphor Studio does."
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About Metaphor Studio
Metaphor Studio is an advertising and technology agency providing Brand Strategy, Web & Interactive, and Advertising to regional and national clients. Project teams are experts in identity and interactive experience management including strategic planning, graphic design, Web site application development, and Web site maintenance. Specializing in the development of brand communities by providing strategies for sharing, participation, and fellowship through integrated communications.
About DataScape, a Division of Intrieve Incorporated
DataScape is a division of Intrieve, Incorporated. DataScape offers a comprehensive menu of co-location, hosting, and managed services for companies of every kind. Our mission is to provide you with cost-effective alternatives to meet the technology needs of your business. We can provide you a secure location, certain performance, and absolute reliability for all of your data requirements.
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