LasikPlus:
LCA Vision Incorporated
The True/False Web Campaign
Celebrating the success of LasikPlus - Test Your Knowledge
A Marketing Intelligence Program developed by Metaphor Studio for LCA-Vision, Incorporated
Original Client Request/Objective:
Jonathan Sexton expressed the need for LCA-Vision to dispel myths and misconceptions about LasikPlus Surgery. Metaphor Studio, proposed a strategic solution that has delivered excellent results and exceeded expectations. The objectives were expanded upon to include: Candidate Acquisition, Education, and Market Research.
The Metaphor Studio Solution:
LasikPlus - Test your Knowledge
This relatively simple True/False quiz game has generated significant results in a relatively short timeframe. The multi-faceted Market Intelligence Program was designed to evoke active visitor participation, and collect valuable marketing data, including contact information from LasikPlus surgery candidates. The LCA-Vision call center is now actively engaging candidates identified through the program, and the Marketing Department has access to valuable survey statistics to aid strategic marketing efforts.
General Statistics 03/18/03 thru 04/15/03
|
| Total Survey Responses | 1881
|
| Total Surveys Completed | 1109
|
| Opt-in Candidates to date | 106
|
|
Potential R.O.I. 03/18/03 thru 04/15/03
|
| Conversion | Candidates | Value ($2,200 - $2,400 ea.) |
| 100% | 106 | $233,200 - $254,400 |
| 75% | 79.5 | $174,900 - $190,800 |
| 50% | 53 | $116,600 - $127,200 |
| 25% | 26.5 | $58,300 - $63,600 |
About LCA-Vision Inc., (NASDAQ NM: LCAV):
LCA-Vision, has been a pioneer in the surgical use of laser technologies since the mid 1980s, and has successfully performed over 80,000 laser vision correction procedures. Since its introduction, laser vision correction has passed the rigid safety standards and intensive scrutiny of public health agencies and medical professionals across the globe. FDA approval of the procedure in the U.S. came in 1995 after ten full years of clinical trials. Worldwide, over two million procedures have been performed. Learn more at LasikPlus.com
About Metaphor Studio:
Metaphor Studio is an advertising and technology agency providing Branding, Interactive, and Advertising Strategy since 1997. At Metaphor Studio we are experts in identity and interactive experience management. Specializing in Community Experience Development by providing strategies for sharing, participation and fellowship among brand communities. We define and develop communities that empower epic change by Cultivating members and clients through expert targeting, Fascinating the target audience through highly sophisticated and high-quality touch and using Illumination to assure lasting results by teaching community members about new and forthcoming offerings. Communities that understand your industry, your business or research goals, and can ultimately enhance your ability to effectively dominate your industry. Learn more at MetaphorStudio.com
|
|
|
CeD, May 2003, Volume 1, Issue 2
Past Issues:
2004
Q1 2004 - CHANGE!
Q2 2004 - Branding Personality
2003
Q1 2003 - Cultivate
Q2 2003 - Fascinate
Q3 2003 - Illuminate
Q4 2003 - Celebrate
CeD is a quarterly publication designed to provide insights into Metaphor Studio's
Community Experience Development™ process of consulting. Metaphor Studio is an advertising and technology agency in Cincinnati's historic Over-the-Rhine providing branding, interactive, and advertising strategy.
About CED:
Community Experience Development™ (CED) is a business philosophy that focuses on the proprietary consulting strategy of Metaphor Studio, LLC, utilizing Internet methods for revolutionizing brand communities. CED includes cultivating, fascinating, and illuminating the target audience through personalized and non-personalized membership communities. The core CED principles involve leveraging intellectual properties to position each community creator as the leader and expert in their given community. Achievement of CED objectives results in the evolution of the brand community as the destination point for the given topic both online and offline. Download the complete executive whitepaper.
|
|
