Greater Cincinnati Chamber of Commerce
Healthy People. Healthy Business.
Metaphor Studio Creates Print, Radio, and Mobile Advertising Campaign
CINCINNATI, Ohio - April 2, 2004 - The Greater Cincinnati Chamber of Commerce, (www.CincinnatiChamber.com) the nation's fourth largest Chamber, has launched a new ad campaign developed by Metaphor Studio, (www.metaphorstudio.com) an integrated marketing communications agency in historic Over-the-Rhine, providing branding, interactive and advertising strategy through a proprietary process of Community Experience Development™.
 Metaphor Studio developed the new campaign for ChamberComp and ChamberHealth working closely with the marketing team at the Chamber. "The Greater Cincinnati Chamber of Commerce provides real benefit to their members," said Ran Mullins, CEO of Metaphor Studio. "Their attention to the needs of their brand community of over 6,700 member businesses maintains the brand promise we helped them create for these products -- 'Healthy People. Healthy Business.' -- We had a great time working with the staff to develop a message that resonates with large and small businesses across the region."
Metaphor Studio's strategy of "Healthy People. Healthy Business." included multiple ChamberHealth print ads placed with the Cincinnati Business Courier and the Herald, featuring local ChamberHealth agents. The campaign message also includes local radio spots for ChamberHealth and ChamberComp as well as a broader reaching mobile advertising component for ChamberHealth. "Metaphor has breathed new life into our campaign with a fresh approach that is both engaging and informative. We're delighted to work with such a creative studio and are doubly-pleased to be supporting an Over-the-Rhine business enterprise." said Michele Noe, Director, Marketing Communications for the Greater Cincinnati Chamber of Commerce.
The Chamber provides numerous services, including ChamberHealth and ChamberComp products to improve members' bottom line. Metaphor developed creative for print, radio and mobile advertising to reach the audience in a variety of media. The new campaign humanizes the ads by featuring quotes from real life agents in the community along with their photos in natural poses.
An award-winning membership organization, the Chamber has been recognized as national Chamber of the Year twice in the past decade. It supports members and the Cincinnati USA region in pursuit of success in today's global economy.
The Chamber's talented, professional staff of 80 people works with thousands of engaged member companies, volunteers and partners in an effort to create and sustain a dynamic Cincinnati USA, a region of 13 counties located in three states. The Chamber's member businesses and organizations represent approximately 380,000 employees throughout southwestern Ohio, northern Kentucky and southeastern Indiana.
You can find this press release here:
http://www.metaphorstudio.com/news/pr_040204.html
About The Greater Cincinnati Chamber of Commerce:
The Greater Cincinnati Chamber of Commerce is the nation's fourth largest Chamber, representing the interests of more than 6,700 member businesses. The Chamber provides numerous services, including business retention and attraction, education and networking, benefit products to improve members' bottom line, solutions to members' workforce challenges, as well as legislative and regulatory advocacy to create and sustain a positive business climate for our community. Learn more at CincinnatiChamber.com
About Metaphor Studio:
Metaphor Studio is an integrated marketing communications agency providing Brand Strategy, Web & Interactive, and Advertising to regional and national clients. Project teams are experts in identity and interactive experience management including strategic planning, graphic design, Web site application development and Web site maintenance. Specializing in the development of brand communities by providing strategies for sharing, participation and fellowship through integrated communications. Learn more at MetaphorStudio.com
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CeD, Q1 2004, Volume 2, Issue 1
Past Issues:
2004
Q1 2004 - CHANGE!
Q2 2004 - Branding Personality
2003
Q1 2003 - Cultivate
Q2 2003 - Fascinate
Q3 2003 - Illuminate
Q4 2003 - Celebrate
CeD is a quarterly publication designed to provide insights into Metaphor Studio's
Community Experience Development™ process of consulting. Metaphor Studio is an advertising and technology agency in Cincinnati's historic Over-the-Rhine providing branding, interactive, and advertising strategy.
About CED:
Community Experience Development™ (CED) is a business philosophy that focuses on the proprietary consulting strategy of Metaphor Studio, LLC, utilizing Internet methods for revolutionizing brand communities. CED includes cultivating, fascinating, and illuminating the target audience through personalized and non-personalized membership communities. The core CED principles involve leveraging intellectual properties to position each community creator as the leader and expert in their given community. Achievement of CED objectives results in the evolution of the brand community as the destination point for the given topic both online and offline. Download the complete executive whitepaper.
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