Cincinnati Opera
The Second Oldest Opera Company in the United States
Metaphor Studio Selected for Web Site Design and Development
CINCINNATI, Ohio - February 23, 2004 - The Cincinnati Opera, (www.cincinnatiopera.org) the second oldest opera company in the United States, has selected Metaphor Studio, (www.metaphorstudio.com) an integrated marketing communications agency in historic Over-the-Rhine (OTR), Cincinnati to provide Web site design and development.
Metaphor Studio will develop the site working closely with the Web team at the Cincinnati Opera. Utilizing Metaphor Studio's Community Experience Development™ principles the site features will include a Web-based content management system that enables the Opera staff to update the Web copy, upload and edit performance images, add additional navigation to new content and make files available for download. The agency is also working closely with the Opera's marketing department to design a Web presence that truly conveys the passion, beauty and romance of the Cincinnati Opera experience.
"We are honored to be chosen by such a prestigious institution," said Ran Mullins, CEO of Metaphor Studio. "The Cincinnati Opera represents what is so grand about historic Music Hall and what is so wonderful about the historic Over-the-Rhine neighborhood. Their commitment to this community and their leadership in the arts in Greater Cincinnati has helped to define Over-the-Rhine as the region's premier Arts District. I am confident that their poetic personality coupled with Metaphor Studio's aesthetic and strategic approach will deliver a phenomenal partnership."
Cincinnati Opera's 2004 Summer Festival will open with Gaetano Donizetti's bel canto comedy The Daughter of the Regiment (June 17 and 19), followed by the U.S. Premiere of Peter Bengtson's one-act opera The Maids in a new double-bill production with The Emperor of Atlantis by Viktor Ullmann (June 24 and 26). The season will close on a seductive note with three performances of Wolfgang Amadeus Mozart's Don Giovanni (July 8, 10, and 16), and four performances of Georges Bizet's Carmen (July 17, 20, 23, and 25m). All performances take place in historic Music Hall and feature accompaniment by the Cincinnati Symphony Orchestra.
New subscriptions will be available beginning in March 2004, and single tickets will go on sale in May. Ticket information is available by calling Cincinnati Opera at (513) 241-2742 or visiting www.cincinnatiopera.org.
You can find this press release here:
http://www.metaphorstudio.com/news/pr_022304.html
About Cincinnati Opera:
The second oldest opera company in America, Cincinnati Opera has been presenting dynamic performances every summer since 1920. Under the leadership of Artistic Director Nicholas Muni and Managing Director Patricia K. Beggs, the company presents internationally acclaimed artists and the spectacular Cincinnati Symphony Orchestra in an exhilarating range of traditional and contemporary repertoire and production styles. The result is sold-out houses every June and July in Cincinnati's historic Music Hall. Information is available by calling at (513) 241-2742 or at learn more at
CincinnatiOpera.org
About Metaphor Studio:
Metaphor Studio is an integrated marketing communications agency providing Brand
Strategy, Web & Interactive, and Advertising to regional and national clients.
Project teams are experts in identity and interactive experience management including
strategic planning, graphic design, Web site application development and Web site maintenance.
Specializing in the development of brand communities by providing strategies for sharing,
participation and fellowship through integrated communications.
Learn more at
MetaphorStudio.com
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CeD, Q1 2004, Volume 2, Issue 1
Past Issues:
2004
Q1 2004 - CHANGE!
Q2 2004 - Branding Personality
2003
Q1 2003 - Cultivate
Q2 2003 - Fascinate
Q3 2003 - Illuminate
Q4 2003 - Celebrate
CeD is a quarterly publication designed to provide insights into Metaphor Studio's
Community Experience Development™ process of consulting. Metaphor Studio is an advertising and technology agency in Cincinnati's historic Over-the-Rhine providing branding, interactive, and advertising strategy.
About CED:
Community Experience Development™ (CED) is a business philosophy that focuses on the proprietary consulting strategy of Metaphor Studio, LLC, utilizing Internet methods for revolutionizing brand communities. CED includes cultivating, fascinating, and illuminating the target audience through personalized and non-personalized membership communities. The core CED principles involve leveraging intellectual properties to position each community creator as the leader and expert in their given community. Achievement of CED objectives results in the evolution of the brand community as the destination point for the given topic both online and offline. Download the complete executive whitepaper.
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