CareSource
Ohio's Largest Medicaid Managed Health Care Plan
Metaphor Studio selected to provide Web site consulting, design and development
CINCINNATI, Ohio - Sept. 24, 2004 - CareSource, Ohio's largest Medicaid managed health care plan, has selected Metaphor Studio to provide Web site consulting, design and development. Based in Dayton, CareSource serves almost 350,000 Medicaid consumers in 13 counties in Ohio.
Metaphor Studio was selected from 15 firms that responded to CareSource's Request for Proposals to redesign its Web site for Ohio and create new Web sites for CareSource's parent company, CareSource Management Group, and its Medicaid managed health care plans in other states. CareSource executives chose Metaphor Studio based on its staff's creative talents and firm grasp of technology.
As a managed health care organization, CareSource focuses on prevention with a goal of improving member health and the quality and accessibility of services for Medicaid consumers. CareSource assists in the coordination of member care by partnering with a network of 8,000 participating doctors, hospitals and other health care providers.
Metaphor Studio will develop Web sites for CareSource Management Group, and for its Medicaid health care plans in Michigan and Indiana. Metaphor Studio will also redesign the existing Web site for the CareSource plan in Ohio. The three planned Web sites will provide interactive services for members and providers as well as areas for community agencies, job applicants, the media and the general public. Metaphor Studio is pleased to work with CareSource's Communications and IT teams on all of these projects.
CareSource joins the growing list of health care clients for Metaphor Studio. The agency engaged with LasikPlus Vision Centers to create an Interactive Web site to serve their consumers in 36 centers nationwide.
You can find this press release here:
http://www.metaphorstudio.com/news/pr_092404.html
About CareSource:
Established in 1989, CareSource is a nonprofit Medicaid managed health care plan serving consumers in 13 counties in northeast, southwest and central Ohio. CareSource contracts with the Ohio Department of Job and Family Services (ODJFS) to serve almost 350,000 consumers of Covered Families and Children Medicaid, including Healthy Start and Healthy Families.
Learn more at
Care-Source.com
About Metaphor Studio:
Metaphor Studio is an integrated marketing communications agency providing Brand
Strategy, Web & Interactive, and Advertising to regional and national clients.
Project teams are experts in identity and interactive experience management including
strategic planning, graphic design, Web site application development and Web site maintenance.
Specializing in the development of brand communities by providing strategies for sharing,
participation and fellowship through integrated communications.
Learn more at
MetaphorStudio.com
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CeD, Q2 2004, Volume 2, Issue 2
Past Issues:
2004
Q1 2004 - CHANGE!
Q2 2004 - Branding Personality
2003
Q1 2003 - Cultivate
Q2 2003 - Fascinate
Q3 2003 - Illuminate
Q4 2003 - Celebrate
CeD is a quarterly publication designed to provide insights into Metaphor Studio's
Community Experience Development™ process of consulting. Metaphor Studio is an advertising and technology agency in Cincinnati's historic Over-the-Rhine providing branding, interactive, and advertising strategy.
About CED:
Community Experience Development™ (CED) is a business philosophy that focuses on the proprietary consulting strategy of Metaphor Studio, LLC, utilizing Internet methods for revolutionizing brand communities. CED includes cultivating, fascinating, and illuminating the target audience through personalized and non-personalized membership communities. The core CED principles involve leveraging intellectual properties to position each community creator as the leader and expert in their given community. Achievement of CED objectives results in the evolution of the brand community as the destination point for the given topic both online and offline. Download the complete executive whitepaper.
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