Community Experience Development™ (CeD) is metaphor's approach to branding. CeD is a 12-36 month consulting process focused on the paradigm shift of the branding "push" mentality to the community "pull" concept. CeD combines the essential elements of technology, brand strategy, and inclusion to deliver an absolute marketing environment. The core CeD principles involve leveraging intellectual properties to position each community creator as the expert in their industry. Taking branding to the next level metaphor provides a clear and thoughtful process to convert a brand audience into a brand community.
Observing online community experience and the impact on customer attitudes begins to define a brand's social quotient. Brand communities are now an essential gathering place for kindred spirits to interact with one another as well as with the brand's organization. In 2002 this business philosophy introduced a new construct, community experience development (CeD), to facilitate community members' interactions in brand communities. The approach sheds light on a business model that focuses on the impact of community members' brand community experience on their personal preferences, wants and needs.
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