metaphor develops copy for print, web, direct-mail, television and radio. Our copywriters have diverse backgrounds and come to the table with a depth of experience. One of the primary criteria to a successful brand is the consistent voice of the brand. The brand's essence, character and identity culminate to create a personality that resonates with the customer.
We understand every touchpoint as a moment of truth. Part of simplifying and increasing consumer connections is the communication of abstract concepts in a digestible fashion that the brand community can understand.