A full-service brand consultancy helps clients build profitable relationships with their best customers through interactive and traditional advertising agency methods. A "full-service brand consultancy" excels in traditional advertising media and additionally provides brand strategy and metrics via interactive media and advertising vehicles.
Successfully achieving this goal requires recognizing interactive as the central repository for reporting analytics and measurement of brand impact as well as developing customer insights. The brand impact needs to be considered regardless of the marketing discipline being employed.
metaphor was founded as a creative consultancy in 1997 to provide design, development and consultation services and we have matured with the industry as a full-service brand consultancy.
