CINCINNATI, March 3, 2008 -- Raymond L. (Buz) Buse III is joining metaphor in Over-the-Rhine as senior vice president of creative intelligence and director of public relations, helping form its new public relations unit under the direction of Suzanne Beane, senior vice president and chief strategy officer for metaphor.
Buse -- named PRWeek's PR Professional of the Year in 2007 and PR News' Media Relations Professional of the Year in 2006 -- joins metaphor following a distinguished 16-year career with the Cincinnati USA Regional Chamber.
"We feel so fortunate to have Buz's tremendous abilities on board," said Beane. "Buz is a savvy media strategist, a creative thinker and a gifted writer. His abilities will be a great asset to our growing metaphor team and offerings as a full-service agency."
Buse believes metaphor is the perfect fit for his passions and abilities.
"Joining metaphor is the best of both possible worlds," Buse said. "The culture is entrepreneurial and progressive and embraces creative thinking and artful story-telling for its diverse client base. In addition, metaphor has long been committed to growing this community through iRhine.com, the Downtown HopAround and many other community projects. I have long been a kindred spirit with metaphor and look forward to being a part of this dynamic and forward-thinking firm."
Buse – who will start at metaphor March 17 – served in PR and marketing capacities with the Chamber from 1991 to 2008. His creative ideas and media relations strategies have led to prominent stories in The New York Times, USA TODAY, The Washington Post, the Associated Press, TIME, Newsweek, US News & World Report, NBC, CBS, ABC, ESPN, CNN, FOX News, VH1, NPR, the BBC, the Canadian Broadcasting Company and two Japanese networks, Fuji TV and Nippon TV.
Prior to the Chamber, Buse, a Montgomery resident, earned two national marketing awards for the introduction of the Cincinnati wine series for the city's Bicentennial in 1988, and earned numerous state and national awards for excellence in writing, editing and photography during a 10-year journalism career. He is a 1972 graduate of St. Xavier High School and earned a bachelor's in journalism from St. Bonaventure University in 1976.
metaphor was founded as a creative consultancy in 1997 to provide design, development and consultation services. The Over-the-Rhine agency have matured with the industry as a full-service agency.
For more information, contact:
Suzanne Beane
Senior Vice President/Chief Strategy Officer
metaphor
Cell: 513.604.2608
