Greater Cincinnati Chamber of Commerce CINCINNATI, Ohio - April 6, 2004 - The Greater Cincinnati Chamber of Commerce, (www.CincinnatiChamber.com) the nation's fourth largest Chamber, has launched a new ad campaign developed by Metaphor Studio, (www.metaphorstudio.com) an integrated marketing communications agency in historic Over-the-Rhine, providing branding, interactive and advertising strategy through a proprietary process of Community Experience Development™.  Metaphor Studio developed the new campaign for ChamberComp and ChamberHealth working closely with the marketing team at the Chamber. "The Greater Cincinnati Chamber of Commerce provides real benefit to their members," said Ran Mullins, CEO of Metaphor Studio. "Their attention to the needs of their brand community of over 6,700 member businesses maintains the brand promise we helped them create for these products -- 'Healthy People. Healthy Business.' -- We had a great time working with the staff to develop a message that resonates with large and small businesses across the region."Metaphor Studio's strategy of "Healthy People. Healthy Business." included multiple ChamberHealth print ads placed with the Cincinnati Business Courier and the Herald, featuring local ChamberHealth agents. The campaign message also includes local radio spots for ChamberHealth and ChamberComp as well as a broader reaching mobile advertising component for ChamberHealth. "Metaphor has breathed new life into our campaign with a fresh approach that is both engaging and informative. We're delighted to work with such a creative studio and are doubly-pleased to be supporting an Over-the-Rhine business enterprise." said Michele Noe, Director, Marketing Communications for the Greater Cincinnati Chamber of Commerce. The Chamber provides numerous services, including ChamberHealth and ChamberComp products to improve members' bottom line. Metaphor developed creative for print, radio and mobile advertising to reach the audience in a variety of media. The new campaign humanizes the ads by featuring quotes from real life agents in the community along with their photos in natural poses. An award-winning membership organization, the Chamber has been recognized as national Chamber of the Year twice in the past decade. It supports members and the Cincinnati USA region in pursuit of success in today's global economy.  You can find this press release here: About The Greater Cincinnati Chamber of Commerce: The Greater Cincinnati Chamber of Commerce is the nation's fourth largest Chamber, representing the interests of more than 6,700 member businesses. The Chamber provides numerous services, including business retention and attraction, education and networking, benefit products to improve members' bottom line, solutions to members' workforce challenges, as well as legislative and regulatory advocacy to create and sustain a positive business climate for our community. Learn more at CincinnatiChamber.com
About Metaphor Studio: MetaphorStudio.com |
