for Corporate Rebranding of CJ Krehbiel Company CINCINNATI, Ohio - October 08, 2003 - The C.J. Krehbiel Company, (www.cjkrehbiel.com) a full-service printer of books, catalogs, directories, magazines, manuals and other materials headquartered in Cincinnati has selected Metaphor Studio, (www.metaphorstudio.com) an advertising and technology agency in historic Over-the-Rhine, to provide Brand Strategy, Interactive, and Advertising for their company. Metaphor Studio is providing creative services including naming, identity design, Web site development, collateral design, copywriting, advertising and media planning and consulting services including a process they have termed "Community Experience Development™(CED)." 
The C.J. Krehbiel Company (CJK) and Metaphor Studio will be working over the next twelve months on developing a new Brand Strategy for the company. The work will involve updating existing materials, development of new materials, and focusing on the Web site as the central tool for marketing and communications. The campaign began with an ad announcing the rebranding debut in Spring 2004. Utilizing a sepia photograph of the founder "CJ", and photographs from the original company in 1895, the ad features the headline "A Printing Legacy Evolves."
CJK's complete in-house capabilities and advanced press technology allow them to offer great flexibility in printing. Their ability to print in a variety of formats and signatures and to produce full-color work ensures the uniqueness and success of their client's projects. In addition to standard sizes, their unique trim sizes increase the recognition of printed pieces while avoiding extra costs and turn-around time. Their complete in-house bindery is one of the largest in the Midwest, able to accommodate even the most unique of requests. Hardcover adhesive and smyth sewn, saddlestitch, wire-o, spiral and mechanical binding are just some of the choices. "The CJ Krehbiel Company is thoroughly focused on providing consistent quality for the customer without sacrificing efficiency and that's an integral ingredient for any successful brand community," says Ran Mullins, CEO and Creative Director of Metaphor Studio. "CJ Krehbiel has really connected with their customers' needs. By listening carefully and responding quickly CJK has become known as a trusted brand with strong integrity over 130 years of service. That level of brand equity provides Metaphor Studio with the challenge of expanding on that success and developing a new client base outside of their existing brand community." "Metaphor Studio's Community Experience Development philosophy utilizes a brand community metaphor as the process for evolving a company's image and that message speaks very clearly to CJ Krehbiel's current needs and expectations," stated Tuck Krehbiel, CEO of The CJ Krehbiel Co. "In addition, Metaphor Studio's solid grasp of creative implementation allows them to excel at Web-focused brand strategy. Interaction over the Web has grown to be the primary marketing and production application. This method is convenient, fast, and efficient. It compliments personal involvement between business partners. Metaphor Studio's approach provides a simple structure to an otherwise complex methodology." You can find this press release here: http://www.metaphorstudio.com/news/pr_100803.html About CJ Krehbiel Company: The CJ Krehbiel Company is a full-service printer of books, catalogs, directories, magazines, manuals and other materials headquartered in Cincinnati, Ohio since 1872. Our complete in-house bindery is one of the largest in the Midwest, able to accommodate even the most unique of requests. Complete in-house capabilities have allowed us to expand services in recent years beyond books to offer flexibility in printing any full-color multi-page bound documents. Learn more at CJKrehbiel.com |
